INGLEWOOD, Calif., Feb. 12, 2026 /PRNewswire/ -- Fresh off its debut in the heart of the Los Angeles Stadium District, The Anthem Hotel, Tapestry Collection by Hilton, is continuing its opening momentum through a slate of experiences designed to place guests into the center of the action.

Situated immediately adjacent to Los Angeles' most iconic venues, including Intuit Dome, SoFi Stadium, Kia Forum, and YouTube Theater. Born from the energy of game days and concert nights, The 179 room Anthem Hotel is the first lifestyle hotel to open in the Stadium District, placing guests steps from the city's most electric sports and entertainment moments.

Inspired by LA's deep basketball heritage and the energy of the NBA All-Star Weekend, is the debut of the Homecourt Suite, curated by Harry Ling, founder of Qore sportswear brand. The Suite is inspired by the LA Clippers and the legacy of the beloved sport in Los Angeles. From vintage cues to inspired details, the Homecourt Suite transforms a hotel stay into the atmosphere of the All-Star itself, an experience that expands beyond the arena.

"It's about paying homage to the variety of activities uniquely available in LA. With the Homecourt Suite, we created an experience that reflects the spirit of the Stadium District during iconic moments like All-Star Weekend," said Stephen Chavez, General Manager of The Anthem Hotel. "We are offering guests a space where the energy doesn't stop after the final buzzer sounds."

The Homecourt Suite signals a broader vision for the hotel as a destination for experiential programming. Looking ahead, The Anthem will be creating and hosting events and experiences conceptualized by the city's creative and sports energy, taking place in The Stadium District's world-class venues. The Anthem is not just a bed near the action, it is where passionate people come together to celebrate the music or sport they love and turn a 3-hour ticket into an overnight escape.

Among the notable upcoming programs is The #GRWM Glam HQ, booked for February 19th, an activity that transforms The Anthem's pool-deck adjacent space into a high-energy pop-up beauty and vibe destination timed to Lady Gaga's shows at the Kia Forum. The activation is presented in partnership with Vinyl Wellness, known for its work at major music and cultural events including Coachella and Insomniac festivals, which will curate offerings influenced by Gaga's fierce and expressive world. Inspired by the artist's bold aesthetic, the experience, exclusively for hotel guests, will feature a gemstone and crystal eye bar, dramatic makeup moments, colored hair extensions, statement accents and permanent jewelry. A live DJ will spin iconic Lady Gaga tracks while themed food and cocktails from Tom's Watch Bar, The Anthem Hotel's restaurant partner, will add more festive flavor to the event. The experience reinforces The Anthem Hotel's role as a culturally relevant destination, blending music, beauty, and fandom into a highly shareable pre-concert moment.

In true Los Angeles fashion, the oversized pool is the heart of the action at The Anthem. Framed by the Soundwave Pool Bar and a striking hand-painted mural that mirrors the movement of a soundwave, the space transforms with each new group of participants buzzing with the intensity of a big game one night and pulsing with the flow of a live show. With unmatched views, The Stage rooftop delivers skyline vistas, while adjacent interior spaces offer intimate counterparts for private gatherings.

The Anthem is not just about sports and events- it is where work and play meet. When the company retreat feels different, and the business trip takes on a whole new rhythm, The Anthem Hotel opens up a whole new world of nightly events just steps away. Thoughtful touches from blackout-ready shades, ergonomic workspaces, and high-speed Wi-Fi to sustainable materials, refined finishes, and an energizing fitness center with pelotons support everything from a morning reset to a post-show recharge.

The Anthem Hotel, Tapestry Collection by Hilton is located at 3900 W Century Blvd., Inglewood, CA 90303. The Anthem is offering a special launch promotion: earn 10,000 Hilton Honors Points per night when booking the exclusive Private Rate using Promotional Code P0. Reservations can be made directly via The Anthem Hotel's booking link here. Please find The Anthem Hotel, Los Angeles Stadium District images here.

About Tapestry Collection by Hilton
Hilton is a leading global hospitality company with a portfolio of 25 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories.

Tapestry Collection by Hilton is a portfolio of more than 180 independent hotels each with an original, vibrant personality, encouraging guests to enjoy off-the-beaten-path experiences in destinations worth exploring. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and X.

Travelers are increasingly shaping trips around moments rather than destinations, and the data show this isn’t just a niche trend. Multiple 2026 reports from KAYAK, Chase Travel, American Express, Skyscanner, and more point to a surge in event-driven travel. KAYAK found that 97% of Gen Z and millennial travelers plan to travel for a major event, with music (44%), sports (37%), and cultural festivals (33%) topping the list. Similarly, surveys indicate that a majority of Americans now plan at least one vacation around a ticketed experience, with concerts and sporting events driving much of the activity.

The Anthem: Los Angeles, California
Event: World Cup
 

The newly opened hotel The Anthem is built for stadium moments — it’s located just a 15-minute walk from SoFi Stadium. Modern rooms, communal spaces, and seamless access to major venues make it a strategic stay during the 2026 World Cup and other LA stadium moments. Guests can expect a high-energy atmosphere, quick transit to matches, and a distinctly Los Angeles blend of sport, culture, and nightlife — all without needing to crisscross the city.

The Anthem Hotel opens in Inglewood with 179 rooms in close proximity to several major entertainment venues.

As the Los Angeles region continues to prepare for the 2026 FIFA World Cup, 2027 Super Bowl LXI and the 2028 Olympic and Paralympic Games, a new hotel from Hilton hopes to attract sports lovers from across the globe.

The Anthem Hotel, part of Hilton’s Tapestry Collection, officially opened its 179 doors last week. Located in Inglewood, the hotel is walking distance from prominent venues in L.A.’s Stadium District including Intuit Dome, SoFi Stadium, Kia Forum and YouTube Theater.

The site has lived several lives. First built in 1961, the hotel at 3900 W. Century Blvd. saw quite a bit of action in recent years. In 2017, real estate developer Izek Shomof bought up the hotel, which at the time was called Airport Park View Hotel, for $18 million. Under his ownership, the hotel underwent an extensive renovation and took up a new name, Lüm Hotel, in 2022. Two years later, Shomof offloaded the property to Chartres Lodging Group for $57.2 million.

‘Vibrant and grounded’

This purchase set the stage for yet another revamp and rebrand, bringing to life The Anthem Hotel and looping in the Hilton brand.

“It’s a hotel that can shift effortlessly from the excitement of a championship game to the buzz of a sold-out concert or the flow of a work trip that ends courtside,” said Maki Bara, president and co-founder of Chartres. “We wanted to create a space that feels both vibrant and grounded, comfortable, practical and ready to reflect the energy of whoever walks through its doors.”

Amenities include a fitness center, workspaces in each room, a pool, the Soundwave Pool Bar, which is designed to embrace the energy coming from surrounding venues, a rooftop bar and stage venue and an intimate lounge space dubbed “Backstage.”

Hospitality scene

The city is counting on the upcoming events to boost tourism, which has been faltering. A report from Visit California found international tourism dropped by 8% from summer 2024 to summer 2025.

Despite L.A.’s struggling tourism rates, hotel development and renovations are rising. Los Angeles County outpaced every other county in the state when it came to new hotel openings in 2025, according to Atlas Hospitality Group. Year-over-year, L.A. County also saw a nearly 30% increase in hotel room delivery from 2024 to 2025.

Even still, acquisitions seem to be the overall focus in the hospitality market.

“While select major projects are reaching completion, developers and lenders remain cautious, keeping investor focus on acquiring existing assets at pricing below today’s replacement cost,” according to Atlas’ year-end report.